The Cleverbridge platform supports subscription cancelation, reactivation, and customer win back scenarios.

Read through the subsequent use cases to learn more about what API endpoints to use and how to set API calls to cancel, reactivate, or retire a subscription.

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If the subscription includes multiple subscription items, any combination of them (including all) can be deactivated with a single API call using the Deactivate Subscription Items endpoint. The subscription status doesn’t change until all items are deactivated.

Deactivating versus Cancelling a Subscription

Deactivation prevents future renewals but is typically reversible. Cancellation is usually a more permanent action that stops the subscription or subscription items altogether.

Deactivating a Subscription

Deactivating a subscription means the subscription will no longer renew automatically on the next billing date. This can happen for several reasons, for example:

A customer turns off auto-renewal. Customer support deactivates the subscription after a complaint or request.

A deactivated subscription can usually be reactivated later.

When a subscription is deactivated, Cleverbridge sends notifications such as RecurringBillingCanceledNotification.

Cancelling a Subscription

Cancelling a subscription generally means stopping the subscription entirely. This may involve cancelling all subscription items within the subscription.

Depending on the setup and business rules, a cancelled subscription may not be reactivated later.

In multi-item subscriptions, cancellation can also refer to cancelling individual subscription items rather than the entire subscription.

Cleverbridge also sends notifications such as RecurringBillingCanceledNotification when subscription items are cancelled.

Define a cancelation period for a subscription sold to business customers

Preconditions and Considerations

Before defining a cancelation period, make sure that:

• The subscription product is sold only to business customers (B2B).
• The cancelation period is clearly communicated during checkout.
• Your cancelation policy has been updated so that Cleverbridge Customer Support can apply your company’s cancelation procedures correctly.

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Note

To comply with consumer protection regulations, Cleverbridge does not offer a cancelation period for subscription products sold to private customers (B2C products).

If you are interested in defining a cancelation period for a subscription product sold to business customers (B2B products), contact Client Experience.